Curry-Meshi MAD TVC PROJECT is a quite new promotion campaign.

We did this by directly engaging young people turning Targets to Heros

and gave them the stage instead of media to maximize their abilities.

This new process is to show the future building a bond

between the brand and consumers.

As a result, this unpredictable process that we launched a MAD film on TV

made young people excited.

In fact, the number of views on You Tube has been over one million

and two hundred thousand in only one week and surpassed that of the original film.

Curry-Meshi has been sold one and a half times as expected.

Since then, countless MAD films have been made and continue to be produced.