Cannes Lions
MODEM MEDIA, Toronto / GENERAL MOTORS / 2001
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The Challenge: General Motors wanted to drive traffic to their on-line teen community, Curve.com. We had to capture the attention of Web-savvy British teens and entice them to visit the site. The Solution: "Sperm" was one in a series of banners created to draw teens to Curve.com. Edgy and interactive, it was intended to stand out amongst the on-line clutter.
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