This book sets out Honda's values of optimism, innovation, and being an integral part of today's society and the racing world.It has become the closest explanation of what makes Honda the organisation that it is.

Customers can read this and begin to believe that the impossible is possible - to believe in the Power of Dreams.

The Customer Dialogue programme has achieved its aim of halting the downward trend in customer repurchase rates. Latest analysis shows the rate has risen 3% (in terms of sales this equates to just under £40M of revenue).The precise effect of the Welcome Pack will be more accurately measured as new customers reach the end of their replacement cycle, however feedback to Honda's customer team has been extremely positive, including letters written on the blank 'ideas' page of the book.The book was also used to educate Honda Associates and suppliers to help illustrate what working for Honda meant to them.