While planning our communication, we noticed a very interesting similarity – like in homes, space is very dear in newspapers as well. So we designed ads that made the most of every square millimetre available, and thereby, clearly communicated the benefit of our service. And with the never-before-seen placement, we also gave ourselves a good chance of standing out from the clutter.

Sales before the campaign (only in the region where the campaign was published): 64 units/month; translating to 32 units/15 days.

Sales after the campaign: 126 units/15 days. (It has only been 15 days since the campaign was published).

Also, due to the regional success of the campaign, the client now intends to take it national.