Cannes Lions
LEO BURNETT, Hong Kong / CHATEAU SAINT-ESTEVE / 2011
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This is the incredible story of a man who, over the months, years and decades, refuses to pee. From a single man to married with kids, until his dying breath, we see him hold it in. Why? Because he once drank Cuvee Altair, a wine so good, you’ll want to savour it forever.
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