We created a branded unit with nine large digital screens, and invited passers by to jump, dance or simply move in front of a high speed camera at one end, capturing nine frames in one second, and displaying them on all the screens. These images were then printed out on high quality photo paper (with web address), and collected from a built-in box at the other end of the unit.

• Total unit sales for Imaging phones in 2006 more than doubled vs 2005!• Positive increases for all key brand tracking parameters (highlighted above):+ 10% for ‘easy to use devices’+ 11% for ‘is a brand for me’+ 7% for ‘leader in imaging’