Cannes Lions

CYBERACTION AGAINST SEXUAL EXPLOITATION

THE FARM CF, Madrid / MEDICOS DEL MUNDO / 2006

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Synopsis:On November 25th, the International Day Against Gender Violence, the NGO Médicos del Mundo launched SofiaSexy, an XXX website that is not what it appears to be.

Attracted by its pornographic look, visitors soon find out that behind the apparent world of the sex market, there is a harsh reality of sexual exploitation where thousands of women are treated as slaves.Objectives:-raise awareness about the sexual exploitation reality behind the sex market-collect signatures to propose modification of spanish legislation against gender violence

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