Cannes Lions

CYCLE HELMETS

OGILVY & MATHER COLOMBIA, Bogota / HARLEY DAVIDSON / 2011

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

- Three weeks after this flat email was sent, we ran out of stock.- 27% of the Harley Davidson® Anti-Scratch Helmets were purchased by active members of H.O.G (Harley-Davidson Owners Group) .- There was a 23% increase in the sales of other helmets references.

Similar Campaigns

12 items

Thank You Russia

TBWA\RAAD, Beirut

Thank You Russia

2020, LADA

(opens in a new tab)