We developed an innovative and interactive touch-point - "Peace Mirror" in her living environment.By simply uploading her photo, a 3D version of her face in the mirror moves, talks and blinks.We put them at sampling booths in major train stations. By answering six questions asked by herself, she can find out her skin type and receive the right product sample based on the result.

Then, on her mobile phone, a 3D version of her face recommends her to try “d-program”, and automatically on the website a beauty expert gives her daily advice through the mirror according to her skin diary.

Because of the uniqueness of the "Peace Mirror experience", we acquired more than 800,000 PV in just one month on the website.

50% of those who experienced "Peace Mirror" went to the website, and 33% of them went to the store.The campaign resulted in a sales increase of 29% from the previous year.