Detroit’s creative, media, advertising, entertainment and production communities gather to celebrate the “best of the best” of their work over the past year. How do we represent this group. The client also wanted to recognize the recording artist Jack White, who saved the Masonic Temple, --a historic building in the city of Detroit where the awards ceremony was to be held --from ruin. The key objectives were to make it look cool, cutting edge, creative, and gorgeous.

We wanted to create a poster that celebrates the nation's largest and most vital advertising club and embraces the vision and energizes our community to new heights, while promoting the power and value of advertising in the City of Detroit. We wanted to highlight our talent in the field of illustration. We used elements from the Masonic to inspire the illustration. The history of the building was important as was the fact that Jack White paid a king's ransom to save it for the city. It had to tell the story and also communicate the who, what, where and when.

The community loved the work. The event was sold out with more that 1400 people in attendance