Cannes Lions
PUBLICIS CONSEIL, Paris / RENAULT / 2010
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When buying a Dacia Logan estate car at such an absurd price, it’s difficult to believe that it has all the qualities of a genuine estate car. But this is the case, as realises a mother who re-counts her children to make sure that they are all comfortably in the car, and a man who thinks that his washing machine will not fit in the boot in the box.
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