Cannes Lions

DAD

WANDA PRODUCTIONS, Paris / CITROEN / 2014

Film
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OVERVIEW

Description

We see a man birdwatching in a wood with his three children attached to him.

Then, we find him trying to play squash with the children still on his back.

He struggles while running on a football pitch owing to the children, he loses the ball and the other team scores.

The man is now water-skiing and horse riding, with the three children still attached to him.

Then we find him struggling to balance during a yoga class.

Eventually we cut to the same man, happily driving his Citroen C4 Picasso along a winding road.

The three children are not on his back anymore: they are seated in the back of the car.

Super: At least you can still enjoy driving.

New Citroën C4 Picasso.

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