The task was to develop a premium giveaway to promote the high-quality coverage the Frankfurter Allgemeine Zeitung (F.A.Z.) has been delivering since 1949.

The calendar has been designed in a very puristic and decent way, in order not to distract the viewer’s attention from what is most important: the news itself. The font we used on both title page and metal plate is the house font of the F.A.Z. The newspaper pages were not changed size- or design-wise, and even the type and tone of paper were held as close to the original as possible.

The calendar was widely appreciated by its recipients. Many honoured it by displaying it in their offices or publicly in company corridors and lobbies. Wherever exposed, it yielded a great lot of interest. The nostalgic effect of the calendar even had readers collecting newspaper pages of those days they had special memories of.