Cannes Lions

DAIRY AND CANDIES

GRECO DESIGN, Belo Horizonte / EMBARE / 2014

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Case Film
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Overview

Entries

Credits

Overview

Description

All flavours, which are presented in individual packages, will be commercialized in international markets as a caramel series. The project’s main challenge was to develop a collection of packages able to distinctly present Brazilian fruit and wild berries flavours to the international market.

Execution

The product’s strong Brazilian nature and the origin of the flavors was fully exploited. The illustration portrays the indigenous legends retold over several generations about the fruits contained in the product. Packagings were inspired by indigenous harvest bags and, in addition to presenting delicious tropical flavors, rescue Brazilian origins and culture through these stories.

Outcome

- Among all Brazilian participants in the ISM (International Sweets and Biscuits Fair) tradeshow, Brazilian Delights was recognized as one of the most outstanding projects.

- The product was exhibited both in Europe and in Asia.

- The brand was invited to take part in gastronomic events in Qatar. In these events, in addition to displaying the Brazilian Delights line, the company will make interventions with its flavors in art museums (Qatar Museum Authority).

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