Cannes Lions

DAIRY DRINKS

McCANN ERICKSON BRASIL, Sao Paulo / NESTLE / 2010

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Overview

Entries

Credits

Overview

Execution

A media that follows people on the streets, anytime, anywhere. We created a system called FAST SURROUND. What media did this system use? The very air. We put music in the air, literally. Through the website, you could spread your favourite songs through town. When passing by them through the streets, you could download them on your cellphone.

Outcome

500 thousand songs downloaded in less than a month. The FAST products where sold out in the majority of the large Brazilian distributors as soon as they got to the market. In 3 months, we achieved our selling goals stipulated for 6 months.

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