Cannes Lions
McCANN ERICKSON BRASIL, Sao Paulo / NESTLE / 2010
Overview
Entries
Credits
Execution
A media that follows people on the streets, anytime, anywhere. We created a system called FAST SURROUND. What media did this system use? The very air. We put music in the air, literally. Through the website, you could spread your favourite songs through town. When passing by them through the streets, you could download them on your cellphone.
Outcome
500 thousand songs downloaded in less than a month. The FAST products where sold out in the majority of the large Brazilian distributors as soon as they got to the market. In 3 months, we achieved our selling goals stipulated for 6 months.
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