The execution was simple, to build reach using multi-media while having at least 1 creative execution in each media.TV: - Virtual advertising on national football matches where the cows flew from the centre courtNewspaper:- Flying cows from on end of the newspaper to the other end on the centre pages- SÜTASKI poems placed on the love poems sections of a national newspaperMagazine:- Specially designed Skylife(Official magazine of Turkish Airlines) ads.Out of Home:- City lights, billboards and wall boards with cut out and led animations- Execution of products hanging on the electric wires- “The train is coming execution” on the subway stations- The jingle playing at music stores on Istiklal Street.Radio:-Sponsorship of love songs on a national radioCinema:The movie look alike posters such as “SÜTASKI Story” in movie theatre lobbies.Internet:Game integrated banners featuring flying cows collecting hearts.

Although the SÜTASKI campaign was executed in Q1 2010, it was chosen as the 4th most remembered campaign in January 2011 issue of Marketing Turkey.Has scored way over the average with 56% on Ipsos KMG’s ad recall test (Turkey average 34%).SÜTAS claimed leadership in spontaneous awareness surpassing the closest rival Pınar for the first time in a decade.It claimed most appreciated brand in the dairy products category also surpassing Pınar.Despite not being stocked by the Migros Group (The largest retail group in Turkey) SÜTAS was able to increase market share from 14%, to 17% at the end of 2010.