The brief: build a website that will enable CIDIL to communicate very strongly towards the young people, and develop a friendly feeling between them and the products ("produits laitiers"). The agency's answer: CIDIL will emerge online only if it adopts an original position: the website will ignore the corporate or product-oriented aspects, and have a single strong ambition: make young people live the pure sensations the advertising talks about.So Pures-sensations.com is built around a big game, which allows a total immersion into the "produits laitiers" imaginative world. The internaut will have 2 months to explore the four sensation-universes of Neodicee, seeking clues, braving many challenges, and trying to be quickest, so that he can win one of the 2000 gifts offered.Neodicee is a particularly sophisticated internet game, part of a customer oriented website, offering a lot of different ways to access Pures Sensations to young people.