Cannes Lions
JWT, London / KRAFT / 2006
Overview
Entries
Credits
Execution
Transfers were made and then placed over London’s famous yellow lines to create the illusion that the yellow lines were in fact coming out of the Dairylea ‘Strip Cheese’ Pack.
Outcome
It is currently too soon to obtain any firm results but the work has been well received by the Kraft client and is being PR’d internally.
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12 items