SOME PEOPLE DON'T HAVE A LICENSE PLATE THEY HAVE A CURSE.

This spot reveals a number of embarrassments that the unfortunate combination of letters on licence plates can cause, needless embarrassments that Car One can now solve.

Unfortunate License Plates is a powerful, original and unique idea in its segment, based on the insight that many people don’t have a license plate, but a disgrace stuck onto their bumper.

For this idea, Car One has positioned itself as an unchallenged leader in Top of Mind and purchase intent. January recorded the highest number in used car sales. And we helped people to feel proud again for their car.

Car One has positioned itself as an unchallenged leader in Top of Mind and purchase intent. January recorded the highest number in used car sales. And we helped people to feel proud again for their car.