In South Africa we have a different technique when playing soccer – it’s rhythmic and showy, but never boring – we call it Diski. So we developed a 5-step danced based on these soccer moves, (and our unique rhythm) to teach to the world and called it the Diski Dance.

When Diski was rolled out globally, it was very well received. So much so, that people in over 32 countries participated in the campaign. Virally, Diski was becoming a hit – even celebrities and presidents embraced it.