The target audience of Heineken is young, demanding, international and like the nightlife. 'Thirst' is a groundbreaking global dance music tour that mixes the biggest names in dance music with the best local talent, uncovered via a worldwide search. The online communication platform, heinekenmusic.com, is hosting the DJ contest.Therefore, DJs as consumers are being guided to the site by extending a usual banner into a format breaking DJ-console that heightens the awareness of ordinary banner-boundaries.