Cannes Lions

Dancer

COLENSO BBDO, Auckland / BANK OF NEW ZEALAND / 2022

Awards:

1 Shortlisted Cannes Lions
Film
Supporting Content

Overview

Entries

Credits

Overview

Execution

We wanted the audience to feel the solitude of our main character. We wanted to communicate clearly that he had a passion for dance, but he lived in an environment where that passion wasn’t supported. He was alone. We knew music would play a big part of that storytelling. So we chose Robyn’s track ‘Dancing on my own’. Originally an electronic track, we stripped it back to an acoustic cover to give it an emptiness that would amplify the loneliness of the boy’s life. The lyrics helped to create a misdirect for the audience and helped to make the twist at the end (when we see he isn’t alone) even more powerful.

Similar Campaigns

12 items

Checkout Checkpoint

COLENSO BBDO, Auckland

Checkout Checkpoint

2020, BANK OF NEW ZEALAND

(opens in a new tab)