Make people go out with instant noodles as snack!

We created “Scientific Noodles Dance”, which is brand new operation in snack market. It attracted people feel interesting and want to imitate.

We made “Scientific Noodles Dancing MV” which imitating K-pop song and dancing and put it online! The MV featured travelling around the island by train, which Taiwanese youngsters are crazy about, in only 48 hours. We executed this project in high season of tourism- summer vacation in Taiwan: dancing with Scientific Noodles around the train stations in Taiwan.

As soon as this MV had been online, it created a trend of imitating dancing. Not only young people, everyone from age 4 to age 60 all started dancing, they also voluntarily shared online becoming earned media for Scientific Noodles.

The Most Successful Online Video Award of YouTube

2,000,000 views in three weeks

Market share increased 17% in two months