Dubai Lynx
J. WALTER THOMPSON , Riyadh / SAUDI TELECOM COMPANY / 2019
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Idea
The Uncomfortable Social Experiment
The online world is as dangerous as real life. Parents tend to be overprotective in real life. You will never see a parent allow their kids to go out and play with strangers for example, but they do not mind having their children browse the interact without restriction. That loose control online is what the app is delivering and we wanted to highlight that to the parent through the social experiment - You need to keep an eye on what your kids view online.
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