Cannes Lions
MUSEO, Santiago / SUBELA RADIO / 2018
Overview
Entries
Credits
Description
On Twitter, we can change our names to the gender we want. 3 hours before the Academy Awards, Súbela Radio changed its Twitter name to Daniela Vega and tweeted to join the cause.
Execution
A simple tweet at the right time, capable of drawing the attention of the public, the media and influencers.
Outcome
Thousands of people changing their usernames.
Trending Topic,
Hundreds of Media impressions.
A RESPONSE FROM THE PRESIDENT CALLING THIS AN "EXTREME URGENT LAW".