Cannes Lions

Daniela

MUSEO, Santiago / SUBELA RADIO / 2018

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Overview

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OVERVIEW

Description

On Twitter, we can change our names to the gender we want. 3 hours before the Academy Awards, Súbela Radio changed its Twitter name to Daniela Vega and tweeted to join the cause.

Execution

A simple tweet at the right time, capable of drawing the attention of the public, the media and influencers.

Outcome

Thousands of people changing their usernames.

Trending Topic,

Hundreds of Media impressions.

A RESPONSE FROM THE PRESIDENT CALLING THIS AN "EXTREME URGENT LAW".

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