The goal for the Daniela Chappart Foundation was to create conscienceness so people (whatever the sexual preference) would watch out during intercourse using the traditional protection methods. The key media in this campaign was the tablecloth. The plan was to take concepts and jargon used in Venezuelan colloquialism and adjust it to a great campaign. In Venezuela, traditionally among the younger generations, the knife has been compared sexually to the penis; and the spoon with the vagina. Using these comparisons, we put them together in order to create the message.Mantelpiece… the execution was placing these mantelpieces substituting the traditional mantelpieces of the nightclub/bar/cafes in places frequented by homosexuals so before drinking and perhaps losing conscience, they would have this in mind. The media team went through the trouble of speaking and convincing the restaurant/café/nightclub owners so they would accept the substitution of their traditional paper tablecloths for these and thus, take part in the struggle against AIDS. In Venezuela there’s a great problem among gays and lesbians, rooted in the fact that there’s a great amount of ignorance and/or indifference towards STDx. The creative team took the time to research and study this problem and come up with a solution. Placing these tablecloths in places where gays and lesbians get together and drink (a lot) gave us the upper hand at having them see the ad before they started drinking and making them have the message embedded in their minds. Never before had there been such a direct campaign done on the target and giving such radical and positive results.

The media team went through the trouble of speaking and convincing the restaurant/café/nightclub owners so they would accept the substitution of their traditional paper tablecloths for these and thus, take part in the struggle against AIDS.