To create a contest in which the contestant has to demonstrate a willingness to dare to take the first step. In the competition they must explain their business plan in the time it takes for their parachute to open. The winner, chosen by a panel of entrepreneurs and businessmen, will take home the 20,000 euros with which to start their business.

Multiplying by 5 the intitial investment, greatly increasing traffic to the web and the client's social networks. Also appearing on main TV channels and online media.