Cannes Lions

#Daredevil Immersion

DAREWIN, Paris / NETFLIX / 2016

Film
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OVERVIEW

Description

A female whispering voice introduces you to the experience and welcomes you to Hell’s Kitchen, the neighborhood of Daredevil.

You (the listener) are Daredevil. So you hear what the superhero hears in his world.

The film starts with you hearing a heartbeat. A violent door kick, punches, police alarms, breaths, screams, a vibrant city surrounds you, knocked down… You hear everything that Daredevil is hearing. You’re not fighting with him but you ARE him. In the end of the film, Daredevil says a sentence which enlightens what kind of person Daredevil is: "Sometimes you have to do things outside the law. I'm just trying to make my city a better place." During two minutes, you live the same experience that Daredevil lives everyday. Everybody will listen to the same experience, but fantasy will visualize the story differently.

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