Cannes Lions
DARK DOG
Y&R SINGAPORE, Singapore / TEERATH & CO PTE LTD / 2014
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Overview
Entries
Credits
OVERVIEW
Execution
Gaining and losing time when they travel westwards is a part of life for all Asian travellers. We turned it into a fun-packed extra-long day that would resonate with the youth in Singapore.
Outcome
At the end of the day:
84,000 miles were travelled.
Over 80% in Online Brand Awareness.
3 Celebrities followed the contest.
Similar Campaigns
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