Cannes Lions

Dark Matter

ALMA DDB, Miami / CLOROX / 2018

MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

In "Dark Matter," a documentary-style radio ad, we get a play-by-play of a toddler who is in the middle of a bubble bath but is not potty-trained. Surely, "something" slips out, which leads to plenty of Dark Matter inside the bathtub. Thankfully, Clorox is the most effective solution to remove any stain, even the worse type, proving that Clorox can return anything dirty back to its original form. So now, you can thank Clorox… for nothing.

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