Cannes Lions
WUNDERMAN INDIA, New Delhi / EMC DATA STORAGE SYSTMES / 2005
Overview
Entries
Credits
Description
A larger-than-life, jumbled up Rubik's Cube demonstrated the existing chaotic state of information storage in an organisation, which leads to unsound decision-making. Inside, a solved Rubik's Cube demonstrated the value of proper information management, which adds value to business.
Outcome
Sent to 2,150 CIO's in India. The response generated, by the end of February, was 5.8%.
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