To create a distinctive business card for the dating service, and let people feel that our service is able to make them find their soul mate.

We designed the business card to demonstrate how we can help you find true love via the word “Love...” and the use of ellipses. The target consumer would tear along the perforated line, where the last two dots would be torn off. It would then revealed only the word “Love.” with one full stop which means completed love, no more seeking love again and again because they found the right one. At the same moment, the business name and the message of “Exclusive Soul mate Finder” are also revealed.

The client’s business card instantly introduced their services in a way that is insightful to human love life. The card became a talking point amongst middle aged people and Thai TV marriages programs. And the services growth was 15% in just a month.