Cannes Lions
FCB INFERNO, London / PEARSON / 2018
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Description
Illiteracy affects almost one billion adults worldwide. But it’s a hidden problem, with those affected going to great lengths to hide their inability to read from those around them. Their world is daunting, and simple situations that most of us take for granted can become a source of embarrassment or anguish. Reading medicine instructions, allergy warnings or simply a greeting card from a loved one are heartbreaking challenges they face on a daily basis.
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