Cannes Lions
GISLA & RENCK, London / COLUMBIA RECORDS / 2016
Awards:
Overview
Entries
Credits
Description
It's not only impossibly, but also inappropriate of my to attempt to analyse or explain the motifs of the video, in the light of David passing it's meaning possibly became more clear than at the time of launch.
Execution
Filmed over a total of four days in a studio in New York, and in Bucharest Romania. Edit and post production took around six weeks to complete.
Outcome
Rather remarkable. With the television broadcast and then the video being posted online we were featured in most national media across the world both online and in news. Much discussion followed not only by the fans, but by music and culture lovers everywhere.
The youtube video has had tens of millions of hits, and since David's passing the impact has been even greater as the video was widely heralded as his swan song; his final poetic visual expression.
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