Cannes Lions
DE LA CRUZ/OGILVY, Guaynabo / PROCTER & GAMBLE / 2010
Awards:
Overview
Entries
Credits
Execution
The solution was to create a Dekocast during the weather forecast in which a woman was using sign language to translate what the reporter was saying. But the translator used Dawn Hand Renewal and she loved her hands. This dekocast gave support to a print campaign maximising the reach of the message.
Outcome
After we aired, Dawn deko cast sales increased by 1.5% instantly and the online website had approximately 3,000 hits per week.
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