Cannes Lions

DAZ DETERGENT

LEO BURNETT LONDON, London / PROCTER & GAMBLE / 2009

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The latest episode of our Soap Opera spoof features Sue Jenkins (aka Jackie Corkhill from Brookside) as the launderette worker and soap icon Julie Goodyear (aka Bet Lynch of Coronation Street fame) who lands herself in a lather as her character prepares for her fourth wedding. While washing her grubby wedding dress at the launderette, disaster strikes when there is no hot water. Fortunately, low temperature Daz comes to the rescue. In true soap wedding style, just when it looks like she is in the clear, Dean Gaffney (aka Robbie Jackson of Eastenders fame) questions the wedding and reveals a surprise cliff hanger.

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