The music is an important part of the good moments that keep going, that's why, we transformed the brief into the lyrics of a song. That way the message was not only on a billboard, but in the daily lives of our consumers.

1. The campaign began with an interaction between the artists on social media.

2. The noise generated by the artists stole Colombians attention.

3. In partnership with the artists we created a new song with brand philosophy.

4. We release it on radio stations, music channels and music platforms.

5. Aguila Light and the artists reveal the official video of the song.

6. Thanks to the song Aguila Lights philosophy became a trend and a part of the conversation and daily life of the consumers.

- "De Sol a Sol" was on the top 10 trending videos on YouTube during the first days

- With more than 12million reproductions, "De Sol a Sol" became the most viewed video of the category

- "De Sol a Sol" was played on Colombian radio stations

- "De Sol a Sol" official video was broadcasted on MTV and HTV

- "De Sol a Sol" was bought on iTunes and played on Spotify