Cannes Lions

Dead Dreams

McCANN HEALTH, Hong Kong / TAKEDA / 2017

Presentation Image
Demo Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Ideas comes from the insights from research that what effect workers the most if they are tired is no energy to do what they wanted to do.

So we selected some of the common but unique items that symbolize the dreams people have but give up due to fatigue. Eg

• The guitar – The dream of practice to play in a band to become rockstars

• The torn running shirt and shoes – The dream of training to attend the New York marathon.

• The a broken bicycle. – The dream of training for touring around Taiwan in a bicycle

Then we treat them the way common dead people are treated in Hong Kong to symbolize the death of the dream.

The ambience installation is places strategically at the busy transit location of common working class.

Similar Campaigns

12 items

PALINDROMES

WUNDERMAN MEXICO, Mexico city

PALINDROMES

2021, TAKEDA

(opens in a new tab)