Cannes Lions
PIXELPARK, Munich / CHILDREN FOR TOMORROW - STIFTUNG DES BURGERLICHEN RECHTS / 2015
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Many children grow up in a daily life marked by violence; the images of war, abuse, persecution and loss of family are all too familiar. Children for Tomorrow’s aim is to give these children a chance for a better future. When you give these children opportunities, when you help them to settle into a happy life, these children will become important, integrated adults, an essential part of society, a part of us all, a doctor, a friend or the love of one’s life. This radio ad should demonstrate that everything is possible, given a chance. And we’re sure that when you hear the ad again and again, you’ll want to press stop, and turn the story around.
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