The audience were drawn to the content by showcasing the app on Swedish National Radio where different radio celebrities created their own rap-battles live in-app, by radio trailers promoting the app, or by following friends on Facebook, YouTube or Twitter where Debattle users shared their own rap-battles right from the the app. Online news medias also put up reviews including their own Debattle content.

The audience were drawn to the content by general press and media coverage, friends, colleagues and others sharing their own battles in social media. Some selected user generated content were also presented on National Swedish Radio.

In only one week Debattle become the second most popular music app in Sweden on both App Store and Google Play, right behind Spotify. The app also created a lot of user generated content in the form of rap-battle videos shared in social medias. News media, prominent twitter profiles and bloggers wrote about Debattle. Even the hip hop community started talking about the app, which resulted in reaching many more in the target audience than the documented 15.000+ app downloads. But most importantly, Debattle got young voters to engage with Swedish politics and Sveriges Radio – while having a bit of fun at the same time.