In India Debit Card is a relatively new phenomenon. So the task was to create awareness. We found out that the biggest reason for owning a debit card is security. As it is a safe replacement for cash. And 'Beware of pickpockets' is a message most people are aware of. That's how the idea of a pickpocket rendered jobless was born. And 'WELCOME TO A CASHLESS WORLD' fits State Bank as it is the largest issuer of debit cards in India.