Cannes Lions

DECLARATION OF INDEPENDENCE CELEBRATION

OGILVY KOSOVA, Prishtina / GOVERNMENT OF THE REPUBLIC OF KOSOVO / 2008

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Overview

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Credits

OVERVIEW

Execution

We created the giant sculpture “NEWBORN”.3m high – 24m long – 1m thick, weighting 9 tonnes.We chose the word “NEWBORN” to encapsulate everything that the independence was going to bring to the country, in one word, intentionally in English, to globally pass on the message of a newest country being born.We then turned this word into an interactive sculpture, to mark this event with a symbol that would be part of this day and the people that gathered around it. This would be used as a tool for the people to express all their emotions via the black permanent markers, which we provided during the event. This lasted throughout Feb 17 2008, until the 24-hour mark.

Outcome

Seen by millions live on TV around the world, NEWBORN has become the identifier of Kosovo's Declaration of Independence. Many media still refer to Kosovo as "newborn country".NEWBORN has become the most famous monument in the country, protected by the government to preserve the signatures on it.

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