When confronted with a rip in wallpaper it’s human nature to either rip it further or try to re-stick it. Finding an advertisement for a firm of decorators while playing with the rip surprises and entertains audiences. The location of the message says everything, so only the client's name and contact details are required. Interested parties can even take the removable sticker away with them and play the joke on others.

Lane Decorators are not a huge organisation. Nonetheless, with a very low level of investment, the firm's queue of jobs waiting increased by 75% year on year. Who’d have thought that a rip on a wall could mean money in the bank?