Developed creative, interactive exhibits to peak curiosity and entice mall visitors: Spa stations to cleanse face with Neutrogena product followed with a makeover station with Neutrogena make-up as well as 38 sampling exhibits with samples for trial at home. Experience also included email registry, coupons, gift bags and product samples.

Generated 2.4 million event impressions and 100% event recall. Amongst attendees, there was a 48% lift in usage and 43% lift in purchase. 73% now perceive Neutrogena as cool, fun brand. Distributed 18% more samples, gave 36% more face washes, and received 53% more email registers than Neutrogena’s expectations.