Cannes Lions
4AM SAATCHI & SAATCHI, Tegucigalpa / TIGO / 2014
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Tigo, the largest telecommunication provider in the country, offers Deezer music app as an exclusive product for mobile clients. Deezer has a lot to offer with over 30 million songs. This means that the chances of actually getting to listen to new music are good, really good.
Radio spots are required to let music fans know about the app. Consider these radio stations usually have the same playlist every two hours consisting only of the most popular songs, while Deezer has over 30 million songs to listen to. People are tired of the same music. Comparative advertising is prohibited.
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