Cannes Lions

DEEZER

4AM SAATCHI & SAATCHI, Tegucigalpa / TIGO / 2014

Presentation Image
MP3 Translation
MP3 Original Language
MP3 Translation
MP3 Original Language
MP3 Original Language
MP3 Translation
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Tigo, the largest telecommunication provider in the country, offers Deezer music app as an exclusive product for mobile clients. Deezer has a lot to offer with over 30 million songs. This means that the chances of actually getting to listen to new music are good, really good.

Radio spots are required to let music fans know about the app. Consider these radio stations usually have the same playlist every two hours consisting only of the most popular songs, while Deezer has over 30 million songs to listen to. People are tired of the same music. Comparative advertising is prohibited.

Similar Campaigns

12 items

Loot Pass

TIGO GUATEMALA, Guatemala

Loot Pass

2021, TIGO

(opens in a new tab)