Cannes Lions
RAINEY KELLY CAMPBELL ROALFE/Y&R, London / LAND ROVER / 2010
Overview
Entries
Credits
Execution
We came up of the idea of targeting current and prospective drivers by tactical placement of Land Rover Defender stickers on driving hazard signs in country lanes. The result showed the Defenders true driving capabilities by showing it effortlessly talking various inhospitable terrains.
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12 items