Eurobest
McCANN WORLDGROUP, Madrid / CAMPOFRIO FOOD GROUP / 2016
Awards:
Overview
Entries
Credits
Background
For years, Pavofrio has been advertising
over and above mere product benefits.
The brand is proud of its commitment to women and offers a point of view on their situation.
Thus becoming a megaphone for reporting different mandates they face, consciously or unconsciously.
Pavofrío defends women’s freedom to be whatever they choose, provided it makes them feel good, fulfilled and happy.
Description
For years, Pavofrio has been advertising
over and above mere product benefits.
The brand is proud of its commitment to women and offers a point of view on their situation.
Thus becoming a megaphone for reporting different mandates they face, consciously or unconsciously.
Pavofrío defends women’s freedom to be whatever they choose, provided it makes them feel good, fulfilled and happy.
Execution
We offered the possibility of going to the restaurant or of obtaining a series of “delicious” experiences.
Each week we held a lucky draw to determine the winners of the live experience and 3 WONDERBOXES. A total of 4 lucky draws for the 19th, 23rd and 31st May and 7th June.
The bloggers of the Malas Madres club encouraged their followers in the social media to join in and take part in the experience.
Similar Campaigns
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