Eurobest

Delicious Calm

McCANN WORLDGROUP, Madrid / CAMPOFRIO FOOD GROUP / 2016

Awards:

1 Silver Eurobest
1 Bronze Eurobest
2 Shortlisted Eurobest
Presentation Image
Presentation Image
Case Film
Presentation Image
Demo Film
Presentation Image
Case Film
Presentation Image
Case Film
Presentation Image
Case Film
Presentation Image
Case Film
Presentation Image
Case Film
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

For years, Pavofrio has been advertising

over and above mere product benefits.

The brand is proud of its commitment to women and offers a point of view on their situation.

Thus becoming a megaphone for reporting different mandates they face, consciously or unconsciously.

Pavofrío defends women’s freedom to be whatever they choose, provided it makes them feel good, fulfilled and happy.

Description

For years, Pavofrio has been advertising

over and above mere product benefits.

The brand is proud of its commitment to women and offers a point of view on their situation.

Thus becoming a megaphone for reporting different mandates they face, consciously or unconsciously.

Pavofrío defends women’s freedom to be whatever they choose, provided it makes them feel good, fulfilled and happy.

Execution

We offered the possibility of going to the restaurant or of obtaining a series of “delicious” experiences.

Each week we held a lucky draw to determine the winners of the live experience and 3 WONDERBOXES. A total of 4 lucky draws for the 19th, 23rd and 31st May and 7th June.

The bloggers of the Malas Madres club encouraged their followers in the social media to join in and take part in the experience.

Similar Campaigns

12 items

Updated Classics

McCANN SPAIN , Madrid

Updated Classics

2019, CAMPOFRIO FOOD GROUP

(opens in a new tab)