A deep dive into the trucker's lives and community through featuring a couple of drivers and the road hazards they face everyday and how they keep pushing forward each and everyday through thick and thin. From hail-storms, downpours, tailbacks, bottlenecks and even fake friendships; yet they keep on going forward and even go an extra mile to build their lives, communities and a better future for their families back home. While having a brand that speaks to the consumers' heart and having their backs throughout their long journeys by offering an oil that could keep them longer on the road.