One of the core values of the brand is innovation. Most of the “The Magic Numbers” fans are young people, so in order to engage with them, the brand had to carry out a disruptive idea. This segment, associated with a heavy use of their smartphone, had to be addressed in a real-time, spontaneous way. Through “Delivery of Rock”, Volkswagen connected with its fans in a never-before-seen creative solution.

In previous editions, Volkswagen couldn't find an effective way to give away the tickets, so most of them ended up not being used. With "Delivery of Rock", the brand delivered 1000 tickets to its Twitter followers in just 2 days. The buzz generated around the Volkswagen van took over Facebook, Twitter and Instagram, generating more than 12,000 interactions and responses to our content. Moreover, the Volkswagen Sound Foundation online streaming attracted 850,000 connections, the equivalent of 27 rating points in IBOPE's audience measurement for Ciudad Autónoma de Buenos Aires and Gran Buenos Aires.