We were going to deliver objects to the actual outdoors, under everyone´s eyes.

How: Special outdoors were adapted to host real objects and posters with indications of what they were, where they were going to, when they would get there, and what would be taking their places on the following day. A unique operation, where nothing could fail, was designed for all these outdoors to be changed every day, displaying the perfect exchange of all the objects and perfect timing of all the deliveries as CTT Expresso transported all of them from one outdoor to another, throughout the whole country, for days.

To complete the outdoor campaign, we also created a website so that everyone could check in real time, through webcam videos and pictures, that the objects really were reaching their destinations in other cities as promised and in time, all under the concept “we deliver, see it for yourself”.

The campaign caught the attention of the media and spread over the Internet, throughout the country and even overseas, generating great visibility for the brand and reaching a great number of potential consumers.

As a result, there was an increase of over 84.7% on the number of new visitors to the company´s website, not only from Portugal but from a total of 9 other countries, and more than 13,600 page views were registered while the campaign was running (a little over a week), confirming once again, that when it comes to trust, seeing is believing.